the whole bike art painting canvas thing is a bit much for me, but other than that he is doing it his own way, I see no reason to think that he is only riding for the money, and dude will be able to retire once he's done if he plays his cards right. He also is the absolute best to the kids, that I've ever seen. I've seen other pros come through that have had a huge impact on bmx, "kept it real" and not "sold out", but they suck at interacting with kids. Which is better for BMX? I know my answer.