also they have a great warrenty, and always have. thats the real clincher
their forks break, ive broken some, ive seen plenty of other people break them too, but theyre still deffos one of the stronger forks out there and yeah if you break em you should be able to get the replaced for free
The lifetime warranty in BMX is one of the worst marketing ploys in history. Do you honestly think a piece of steel should last a lifetime? More than a year?
Not only does it make people assume a fork should last forever, it kills shops.
Think about it like this... to complete with Odysseys marketing, every brand now has to slap on a lifetime warranty whether the company is doing it because they believe they will last that long or not . Now instead of shops getting a resale on forks a few years down the line, they will be handling warranty claims for little Timmy.
If you've ever worked at or supported a core or small shop, you know that every bit of income matters. BMX retail is based of consumable products, shit breaks or wears out.... buy a new one.
Imagine if you said "lifetime warranty on PC pedals." While you know that product surely wont last that long, imagine how many you can sell using that claim.
41 thermal stuff has always had a lifetime replacement warranty (for 15 years or so). The idea that this has had any significant effect on small shops compared to say, the internet, is crazy.
For the first few years, other brands tried to say that it was bogus and wouldn't be honoured etc, and waited for it to disappear... When that obviously wasn't the case they started trying their own versions and offered a similar warranty... but the warranty rates for these inferior forks, cranks, bars was way too high for them to be able to sustain it, so they quietly dropped them or added so many terms and conditions that it was effectively gone.
If the 41 thermal warranty was an issue for shops then they would have stopped selling it years ago, but the truth is that good shops know that the best way for them to survive and thrive is to keep people riding, to have them on reliable bikes that last, so they actually tend to give good advice and favour the Odyssey stuff to customers.
Riders buy new parts for more reasons than just because their old ones broke, they want to try a different rake, or cut their steerer too short or want brake bosses or whatever, and knowing that they can get a good resale value one their old Odyssey ones encourages this.
When we had truly crap parts as the only option in BMX (back in the 90's when I started) you needed a new set of forks every month, or even week, this wasn't good for bike shops, it was terrible, because nobody could afford to ride, BMX very nearly died simply because the bikes weren't up to the way people rode. Now we have strong parts and the sport is super healthy.
TL;DR Bollocks.
G.