Can we put this whole warranty thing away now please?
We offer a warranty because we think it helps reassure riders that the part is going to hold up and we stand behind it. If we are asking someone to spend top dollar on a frame or fork or bar or crank, then it seems reasonable to me that we have a way to say "hey, we want you to buy this and feel confident in it, so rather than just take our word for it, here's some solid reassurance."
We don't get a huge amount of warranty because for 99% of riders our parts will hold up 99% of the time.
Some other manufacturers have no fucking idea what they are doing in terms of engineering, so when they try to do a warranty like ours they get swamped and have to start adding caveats and restrictions that go way beyond the spirit of the warranty. And they also bitch and moan (including to us) that we shouldn't offer our warranty, and that its "ridiculous"... It isnt ridiculous, what's ridiculous is that companies will release critical parts with terrible flawed designs and not give a shit when riders hurt themselves when they snap.
G.