I feel like it's a very slow moving trend right now but hopefully it keeps going. Remember when they came out with the Bullitt frame? It was drastic and got a lot of attention. I think Standard needs another frame like that to get some more people interested. Like maybe a 12.8cs, 76ha and 11.00bb or something. Just something wild. Because even though it's american made and have higher than average quality tubes and everything else, I think them being generally the same for years and years makes them easy to over look with you have all these other brands with new frames every year and rainbow/splatter/neon paint options.