Crazy death defying bikes stunts + red bull + band of horses-esque soundtrack=lots of viral hits on buzzfeed and other associated outlets from non bmx bikers.
Just marketing really, the first setup was bonkers big, but to be honest nothing too suprising from drew bezanson. its his kind of riding terrain just scaled up, gnarly for sure, but i think he would be pretty easily within his comfort zone there (so long as it wasnt too windy)