how these shops are also a hub for the scene of an area
I never bought this. Shops give themselves way too much credit for creating and nurturing scenes. It is like some fucked up guilt trip attempt to create brand loyalty.
Scenes can support shops but shops don't really support a scene. They can sell shit. That's what a retailer does. Sell shit well, compete well.
Harry Main is selling bikes direct to get kids into riding... 'Cos you know, that's a market that knows how to put a bike together from scratch. Skipping steps like retailers and wholesalers means you've got less to cover your ass when your cheap bike comes out of the box fucked.
Fair game to him but I don't see it working out.