It's human nature to act before thinking...
People see a 7oz hub with 3/8 axle that is very weak, then they see a 10oz hub with 14mm axle, and most people, there natural reaction is to go with the 7oz, simply because they dont think before acting...
But if a company come out with a new revolutionary product that does not comprimis strength, then go for it...
What I took from the article...Think before you act...